5 Ways to Increase Donations Through Your Website
In a world where there are so many great opportunities to sponsor a cause it is imperative to make your website / interface stand out and most of all create an enjoyable user experience. How many times have you gone to a website with a task in mind and found it to be clunky or too hard to navigate leaving you to simply close the browser and never revisit the site again?
To avoid this same issue from happening to your support base LOUD events have put together 5 ways to make this experience enjoyable for the user;
5. Use default donation amounts: This makes the decision for the donor rather than having them think about how much they will donate. Sometimes it will also encourage the person to donate more than intended. One click of a button – easy!
4. Mobile responsive: In a world where everything is at your fingertips and almost everyone in your circle carries a smartphone daily, ensure that your website is mobile responsive. This means the pages will fit correctly to any size device ensuring that the formatting is consistent and easy to navigate
3. Keep it simple: To follow on from the above point; people are time poor. Studies have shown that for every extra field you ask someone to fill out, your conversion rate will decrease. When the Norwegian Cancer Society reduced their donation forms from 11 fields to 4, the number of completed forms increased by 140%. (cited givergy)
2. Real stories: Most people will choose to donate to a cause they feel passionate about, a cause that has had an impact on their life or the feel-good feeling of simply being able to help. To highlight the last point, use case studies to extend a human connection and a level of understanding. Then indicate HOW the money raised will be spent.
1. Use a trusted payment provider: If your organisation does not have an internal payment system already in place you must contact a provider that is Payment Card Industry compliant. You can then list this approval on your payment page on your website. If your donors have a terrible experience or do not trust your payment gateway they simply will not donate.