Case study – Make an impact with your new product launch through innovative activations.
To celebrate the launch of its newest collection, British beauty brand Soap & Glory hosted a cheeky soiree at New York burlesque club Duane Park.
The launch event featured a feminine boudoir vibe and was inspired by the scent of the new product line called Mist You Madly, which includes notes of bergamot, blackcurrant, magnolia, freesia, vanilla, and musk.
“The packaging and the scents give off the aura of Old Hollywood glamour, which then sparked the idea of sourcing an intimate venue to bring the products to life,” Tristan Brennan, founder and C.E.O. of TH Productions, said.
The guests, including press, media, and influencers, enjoyed the aerial entertainment, along with light bites and champagne, which flowed from a custom champagne tap built into a vintage sink.
Soap & Glory’s signature pink shade was integrated throughout the vignettes such as a custom oversize vanity, a luxe chaise lounge for photo ops, and a standalone tub. Experts were on hand to chat about the products and assist with the application of the body lotions and body scrubs.
Image credit – Bizbash